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Email Marketing Specialist

Description

    We are seeking a results-driven and detail-oriented Email Marketing Specialist to join our marketing team. This role is responsible for planning, executing, and optimizing email marketing campaigns to drive customer engagement, retention, and conversions.

    Proficiency in ConvertKit is required, as this will be the primary platform for email campaign creation, automation, and analytics.


    You’ll get the chance to:


    • Develop and execute email marketing campaigns using ConvertKit.
    • Create engaging and personalized email content that aligns with brand messaging and goals.
    • Manage subscriber lists, segmentation, tagging, and automation workflows.
    • A/B test subject lines, content, and send times to optimize performance.
    • Monitor key metrics (open rates, CTR, conversions) and generate performance reports.
    • Collaborate with content creators, designers, and sales teams to support integrated marketing efforts.
    • Ensure email best practices and compliance with GDPR, CAN-SPAM, and other email regulations.
    • Maintain a clean and organized email database.
    • Stay up to date with email marketing trends and ConvertKit updates.


    Minimum requirements


    • What you must bring to the table:
    • Proven experience in email marketing, preferably in a digital or e-commerce environment.
    • Hands-on experience with ConvertKit is mandatory.
    • Strong copywriting and editing skills.
    • Knowledge of email marketing best practices, deliverability, and segmentation strategies.
    • Analytical mindset with ability to interpret performance data and generate insights.
    • Familiarity with CRM systems and marketing automation tools.
    • Excellent organizational and communication skills.
    • Self-motivated and able to work independently or as part of a team.